EPISODE 1: The Mystery of the “Green” Apple

In search of the truth, Special Agents William Neal and Patrick Cuccaro explore the mysterious Green world of sustainable special events and catering. What myths will they shatter? What will they uncover?


The Truth is out there…so we’re told.



In our PROLOGUE, William and Patrick spoke of commitment—taking one small step toward a more Green and sustainable lifestyle. Not so easy, you say?


DEAR SPECIAL AGENTS: Last week, you spoke of making a commitment to a green lifestyle, and I’ve done that. Ideally, everything that my family eats would be local and organic, but that’s not always possible—sometimes I have to choose between one or the other. What’s the lowdown on local versus organic? — SIGNED: Confused-but-Committed-in-Atlanta


WILLIAM: Dear Confused, I have a simple one-word answer for you, and that is…Arghhhh!!!


Going Green. Sustainability. Local versus organic. Farmers market versus mega-mart. It all leaves us just a little perplexed. Actually, it can be baffling.


PATRICK: I’m with you on that. But I take my Special Agent status very seriously, William, so we need to get un-baffled pretty quick, and we need to answer Confused‘s question…


Confused, in our world of special events, we have found that not everything about Green is black and white. It’s our job as professional “event people” and serious Special Agents of Green to make some sense of it, though—if not only for ourselves, then for the sake of our future millions of readers! And you!


WILLAM: So here’s the deal. From the bride who has a sustainable vision for her reception, to the CEO who has a big picture bottom-line strategy in mind…being Green can be an imperative.


People from all walks of life have a stake in this.


As a father, I want to make the right choices for my family’s health and nutrition. But at the same time I want my choices to be environmentally friendly, and the choices that we’re given on this journey to Greenocity aren’t always consistent with those goals.


PATRICK: “Journey” is the key word, William. Well, “Greenocity” is a pretty good word, too, but that’s another episode…


There is a learning curve here for all of us—even some of the most knowledgeable professionals in the industry have fundamental questions and disagreements. Really smart, well-intentioned people differ on some of these issues.


The GREEN AppleFor instance, one debate that’s going on pits organics against “food miles”—the number of miles it takes for your food to get from the farm to your table. In other words, do we focus on health—organic farming is widely considered a healthier option…or freshness—the fewer “food miles” an apple travels to reach market, the fresher it will probably be.


WILLIAM: My head’s doing that spinning thing again. You told me when I took this Special Agent gig that you knew how to make that stop.


Some of my clients ask me to design and produce Green events, and that’s one of my favorite challenges. Interpreting my client’s vision is my Number One accountability. But the sheer volume of factors to consider in Greening an event can be overwhelming.


Apples and organics and food miles! Are these things truly important to the typical person or organization that wants to do something good for the environment?


Since I’m in the business, I consider it my duty to figure out this quandary, but if you’re a typical person who’s focused on going Green and you’re out there on your own, it’s expecting a lot. Too much, don’t you think? Food miles! REALLY?!?


Hopefully this blog journey that we’re on, Patrick, will fill in some of the blanks for our readers—AND for us.


PATRICK: OK, William. Lets ask it plainly of our readers:  Is the fact that an apple is grown organically really that important? Or is a more sustainable choice the purchase of an apple that’s grown conventionally in the North Georgia Mountains?


Only more questions today, Confused. Still no answers.


Just remember our mantra, William…Not everything about Green is black and white.


WILLIAM: Yes, I’ll remember. And I’ll remember that “The Truth is out there.


To be continued…



When you have a choice of purchasing something organic or local, do you always go in one direction? What governs your decision? What are your thoughts about that apple? Tell us in the “comments” below…


Join us next week when Special Agents­­­­ Patrick Cuccaro and William Neal investigate the pros and cons of local vs. certified organic produce.


This week’s 3Rs…


What is Revealed?


REVEALED: Georgia Organics





What is Revered?


REVERED: Affairs to Remember’s “Green” Clients





What is Reviled?


REVILED: Food Distribution Systems





Special Agent
Patrick Cuccaro
UNIT: Legacy Green
Affairs to Remember Caterers
Special Agent Patrick Cuccaro possesses an analytical mind and keen intellect. As Past Chair of the Georgia Restaurant Association (2012)—representing more than 4,000 restaurants and 100,000 employees—he casts a studied eye towards one of the country’s largest creators of waste—the food industry. Armed with a vision for…[more]

Special Agent
William Neal
UNIT: Legacy Green
Affairs to Remember Caterers
Agent William Neal is a hardened professional in the culinary industry. Well…maybe not hardened, since his favorite quip is “Never trust a skinny chef!” Agent Neal has held some interesting posts throughout his career. Starting as a chef, he became a…[more]

Leave a Reply

Your email address will not be published. Required fields are marked *