- Complete start-to-finish management of private events, including internal and external clients
- Marketing of ballrooms and private event spaces
- Vendor management
- Ingress and egress scheduling of vendors on event days
- Coordination of pre-event walk-through with the client
- Coordination of supplemental venue offerings, including:
- Tailored behind-the-scenes tours
- Signature offerings, such as exclusive menu items and beverages
- Full event production and design
AFFAIRS to REMEMBER Facility Management stands on the shoulders of more than 40 years as 100% off-premise event design and catering expertise, throughout Metro Atlanta and the Southeast. Our facility management know-how allows partner venues to focus their attention on other core business objectives while we execute end-to-end management of special events, including social, corporate and non-profit, as well as internal events for the venue.
Within the first 12 months of managing private events for a respected Atlanta institution, AFFAIRS to REMEMBER Facility Management increased ballroom sales to record numbers. Representing their various event spaces, including areas with a capacity of 30 guests to two large-scale ballrooms accommodating up to 1,100 guests, this record included some whole theatre buyouts.
This venue wanted to depart from in-house management of private events. They engaged in a search for a firm with the experience and expertise to undertake such a monumental task.
In addition to vetting and updating the venue's approved and recommended private events vendors—many of whom we have worked with as trusted partners for decades—we also provide ongoing marketing, public relations, business forecasting, reporting, and social media support.
- Increased ballroom and other event space revenue to record-breaking levels in the first 12 months.
- Vetted and updated approved and recommended private events vendor list.
- Provide ongoing marketing, public relations, and social media support.
This historic theatre is an Atlanta icon, a household name for thousands of Atlantans over multiple generations, and a special events destination for visitors from around the world. Its ballrooms and other spaces have been the site of special events for nearly 80 years.
Located on Atlanta’s Peachtree Street in the Midtown neighborhood, the theatre is situated between Downtown Atlanta and Buckhead, as well as major Interstates, making it geographically desirable.
Its opulent exterior and interiors are mesmerizing and it offers multiple, scalable special event spaces, as well as the option for a full theatre buy-out: multiple ballrooms, other spaces and its main auditorium, which seats thousands—perfect for large audience presentations and other events.
As a non-profit historical theatre, budget and hours available to manage the private events department was not at desired levels, nor peak efficiency. The primary task at hand was to improve private events space rentals, increasing this revenue stream.
The venue had issued a request for proposal (RFP) in search for an organization to assume oversight and management of the theatre's sales and marketing of its private events. Few organizations in Atlanta could handle this monumental task.
Clients would oftentimes have to navigate the complex terrain of a multitude of contracts with a wide range of vendors, including coordination of their availability and schedules, as well as ingress and egress of each vendor on event day(s).
HOW WE HELPED
AFFAIRS to REMEMBER Facility Management brought more than 40 years of off-premise catering and special event venue experience and expertise to the table.
We vetted and realigned the approved and recommended vendors list for optimum venue reputation and client experience.
The AFFAIRS to REMEMBER Facility Management team created a one-stop-shopping experience—meaning we can handle every aspect of event design, planning, and execution for the client through our own event design expertise and trusted vendor partnerships—elevating the experience for clients and their guests.
Capitalizing on our decades of special events experience and expertise, within the first 12 months of managing sales and marketing of special events for the venue, AFFAIRS to REMEMBER Facility Management increased ballroom and event space sales to record numbers.
We have elevated the client experience by offering a one-stop-shopping experience. Clients have the option to have us manage all vendors and event logistics for them, including budget, speed-of-service, design, décor, catering, beverage services, photography, audio-visual, and more, freeing them to focus more on their event’s primary goal.