The Fox Theatre and Affairs to Remember Caterers today announce AFFAIRS at the FOX, a new partnership in which the catering company now manages private events for the Fox's event spaces.
Expanding on their relationship with the Fox of nearly four decades, Affairs to Remember will manage the booking of all events at the Fox's Egyptian Ballroom, the Grand Salon & Terrace, Landmarks Lounge, and other special event areas. Increased staffing and the addition of complete "one stop" services for all special event needs – including design, audio visual and entertainment – will elevate the client experience.
"This is a natural and exciting progression for the Fox's private events offerings," said Fox Theatre General Manager Adina Erwin. "Combining our lavish Egyptian, Moroccan and Spanish-themed spaces with Atlanta's premiere event company is a win-win for clients."
While Affairs to Remember is the preferred caterer for the Fox, this is not an exclusive relationship – a unique arrangement for the industry. Weddings, corporate events, proms, and all other special events are able to choose any vendor they wish. The Fox will remain an elegant, yet approachable venue to the entire industry and market, and this partnership will continue that tradition.
"The special events industry was shocked that we purposely pushed for our relationship to be NON-exclusive," said Affairs to Remember Caterers Managing Director Patrick Cuccaro. "Affairs to Remember and the Fox ultimately decided that it would be innovative to create a friendly environment for our clients and for the many talented caterers, designers, and other special events companies who've created so many memories in these ballrooms."
For those clients who do choose Affairs to Remember as their caterer, AFFAIRS at the FOX will boast a menu of Fox-exclusive foods. Building on elements that fans have found fascinating for more than 80 years, the new menus are inspired by three defining features of the Fox: its magical architecture, its location at the epicenter of the New South, and the signature performances mounted in its grand theater.
Event-goers are already raving about the Fox Theatre's new signature popcorn, dubbed Fox-corn, made with pecans, apricots, caramel and Dukkah, an Egyptian spice blend of toasted nuts and seeds.
Both the Fox Theatre and Affairs to Remember Caterers – the longest-running leaders in their respective categories – have often been recognized for their ongoing commitments to reinvention. This new ballroom management partnership will capitalize on an industry that thrives on innovation and change.
About the Fox Theatre The Fox Theatre is one of Atlanta's premiere venues for live entertainment and declared a Top Stop of the Decade by Venues Today Magazine and the #1 non-residency venue worldwide for the decade by Billboard Magazine. In April 2013, Rolling Stone Magazine announced that the Fox Theatre was one of "The Best Big Rooms in America" as part of their "Venues That Rock" series. In addition, the Fox Theatre was nominated for Theatre of the Year by Billboard and Pollstar Magazines, and awarded the Outstanding Historic Theatre of the Year award in 2011 by the League of Historic American Theatres. For the past decade, the Fox Theatre has been consistently ranked in the top three non-residency theatres in North America for gross ticket sales by industry trade magazines, Pollstar, Billboard and Venues Today. The Fox Theatre has the #1 social media presence for any theatre or performing arts center in North America, for any venue between 2,000 and 5,000 seats, and for any Georgia venue according to the Social Media Power 100 compiled by Venues Today Magazine. The Fox's 4,678 seat theatre hosts 250 performances a year. An impressive range of events from rock concerts to Broadway, ballets, comedy and movies continue to attract more than 500,000 visitors per year. In addition, the Fox is host to wedding receptions, trade shows, corporate meetings and association functions in its fabulous ballrooms, lounge and outdoor terrace. As a 501(c)(3) non-profit arts organization, the Fox Theatre stands today as a fiercely protected landmark and a nationally acclaimed theater and is celebrating its 86th year. The partners of the Fox Theatre are Delta, Coca-Cola, Lexus, Georgian Terrace Hotel and Livingston, Georgia Natural Gas, Regions, Atlanta Beverage, and Grady Health System.. Tickets for all events are available at the Fox Theatre ticket office, online at www.foxfheatre.org, and at all Atlanta Ticket Alternative locations including Whole Foods Markets, or toll free at (855) 285-8499. For group sales information contact the Fox Theatre at (404) 881-2000, or visit the Fox Theatre website at www.foxtheatre.org.
About Affairs to Remember Caterers Affairs to Remember Caterers is one of the largest privately held, full-service luxury catering companies in the United States and Atlanta's first Zero Waste Zones caterer. Our award-winning services include expertise in off-premise catering, site selection, décor, music, entertainment, tent rental, lighting, linens, ice carvings and photography. Our 38 years of success can be attributed to the company's innovative menus, impeccable service, attention to detail, and reliability. Clients count on us to guide them through an exciting, memorable experience. For more information, please call (404) 872-7859 or visit www.affairs.com.